Double Zero Pie & pub
Building Community and Driving Growth with Double Zero Pie & Pub
Double Zero Pie & Pub, a newly established pizzeria in Las Vegas, launched just a year ago with a vision to redefine the local dining scene through high-quality, artisanal pizzas. Despite its recent entry into the market, Double Zero aimed to rapidly establish a strong presence on social media and cultivate a vibrant community around its brand.
Our primary objective was to build a robust community on social media platforms to boost brand awareness, engage with potential customers, and ultimately drive foot traffic to their restaurant. To achieve these goals, our strategy focused on creating and nurturing a strong community presence by leveraging both existing networks and innovative content formats.
How did we help?
The strategy proved highly effective, leading to impressive growth in Double Zero’s social media metrics:
Facebook:
157% Increase in Facebook Page Impressions. The combination of engaging content, chef takeovers, and community-focused posts led to a significant rise in page impressions. This surge indicates a substantial increase in the number of times Double Zero’s content was displayed to users, enhancing overall visibility and brand awareness.
Instagram:
We saw a 40% Increase in Instagram Followers. The targeted efforts to engage with the Las Vegas hospitality community and create compelling content resulted in a notable increase in Instagram followers. This growth reflects a broader and more engaged audience base, contributing to increased brand reach and influence.
Notably posts and reels featuring brand and chef takeovers emerged as the top-performing content. These takeovers not only drew high engagement but also reinforced Double Zero's positioning as a central player in the local dining scene.
Our focused approach for Double Zero to build a community through strategic social media engagement and high-quality content has proven successful. By leveraging brand and chef takeovers, engaging with the local community, and optimizing content based on performance data, Double Zero achieved substantial growth in social media metrics highlighting the importance of community-driven strategies and targeted content in driving brand success, especially for new entrants in a competitive market.
Double Zero's success demonstrates the potential for emerging brands to leverage social media effectively to build a loyal following and establish a strong market presence.
