La Strega
Embracing Feminine Aesthetics to Produce Social Media Success for La Strega
La Strega is a high-end restaurant known for its upscale dining experience and inspired offerings. The restaurant's chef, who is also the head chef at Harlo Steakhouse, brought with her inspiration from her travels throughout Italy, marrying old world charm with modern flair, and was eager to lean into a different brand identity for his new venture.
While Harlo Steakhouse had established a strong brand presence with a masculine and robust aesthetic, La Strega sought to differentiate itself in a saturated market. The goal was to lean into a distinct feminine forward identity that would resonate with the sister demographic while capitalizing on the chef's established reputation
How did we help?
The shift in branding strategy yielded remarkable results across La Strega’s social media profiles.
Facebook:
There was a staggering 471%+ increase in page impressions. The more refined, elegant content attracted a broader audience and increased engagement, leading to higher visibility on the platform.
Instagram:
La Strega saw a 210% increase in impressions, reflecting the growing interest and reach of their posts.
Profile views surged by 266%, indicating a significant rise in interest and curiosity brought about by the imagery being presented.
The strategic pivot to lean into the feminine aesthetic for La Strega successfully differentiated it from the more masculine brand of Harlo Steakhouse, leveraging the same culinary expertise under a different, engaging identity. The results speak for themselves, with substantial increases in social media metrics. Highlighting the power of visual and thematic branding in capturing and expanding a restaurant’s audience, underscoring the importance of aligning brand aesthetics with audience expectations and market positioning.
