Vetri Cucina
Leveraging Geo-Targeting to Expand Reach to a New Area Code with Vetri Cucina Las Vegas
Vetri Cucina, helmed by renowned Philadelphia-based chef Marc Vetri, is celebrated for its exceptional Italian cuisine. Known for its sophisticated dining experience and strong local following in Philadelphia, Vetri Cucina sought to replicate its success in a new market—Las Vegas. The goal was to adapt and expand the brand’s influence by tapping into a new demographic and geographic area.
How to reach the Las Vegas demographic for a brand that is thoroughly Philly born and bred? Through their favorite things, food and the city skyline. Las Vegas has become a foodie destination and with so many transient locals and tourists alike, we all can agree on an appreciation for our notorious city skyline. Leaning into those amazing elements of Marc Vetri’s Vetri Cucina to present it as a destination in the desert just as it is in the city of brotherly love.
Making our primary objective to shift Vetri Cucina’s audience focus from Philadelphia to Las Vegas using geo-targeting strategies
To achieve these objectives, we employed a geo-targeting strategy that emphasized local relevance and engagement. Letting the dishes and drinks and iconic city views be the star of the show instead of the star to reach their new local audience.
How did we help?
The geo-targeting strategy delivered impressive results, demonstrating the effectiveness of localized content and targeted engagement:
Facebook:
Vetri Cucina Las Vegas saw a dramatic 268% increase in Facebook impressions. The top-performing posts featured the restaurant’s food and views of the Las Vegas Strip, resonating strongly with the local audience.
Philadelphia, once the top city for Vetri Cucina’s Facebook engagement, is now ranked #5, with the top four cities being located in Southern Nevada.
Instagram:
Instagram impressions skyrocketed by over 337%, indicating a significant boost in visibility and engagement.
The profile views increased by 145%, reflecting heightened interest and interaction with the brand in its secondary location.
The average reach per day grew by 89%, demonstrating a substantial expansion in audience engagement.
Reels focusing on food and drink were the top performers, capturing the attention of the Las Vegas audience and driving engagement.
Vetri Cucina’s geo-targeting strategy effectively transitioned the brand’s focus from Philadelphia to Las Vegas. By emphasizing local elements such as food and the iconic city skyline, Vetri Cucina successfully established itself as a prominent destination in Las Vegas. The impressive increases in social media metrics demonstrate the power of localized content and targeted advertising in reaching and engaging a new audience.
As we navigate the dynamic landscape of brand expansion, Vetri Cucina’s success story highlights the importance of leveraging local elements and audience preferences to build a strong presence in new markets. Through geo-targeting and strategic content adaptation, brands can effectively resonate with new demographics and achieve substantial growth.
