Bistecca
Bistecca Steakhouse’s Rebranding Success Making Impressions Through Influencer Marketing and Public Relations
The restaurant formerly known as Tuscany Gardens, decided to undertake a comprehensive rebranding campaign to revitalize its image and attract a younger, more diverse clientele. The rebranding effort was marked by a strategic approach leveraging influencer marketing and public relations to transition Tuscany Gardens to Bistecca Steakhouse.
Utilizing a multiple prong approach the primary focuses were to update the restaurant’s brand identity to appeal to modern audiences while maintaining its culinary prestige, boost engagement and impressions on key social media platforms, particularly Facebook and Instagram, and translate that online success into increased patronage at the restaurant’s physical locations.
How did we help?
The rebranding initiative yielded outstanding results in terms of social media performance and public relations reach:
Facebook:
The campaign resulted in an astonishing 7,854% increase in Facebook impressions. This exponential growth was driven by engaging influencer content, widespread media coverage, and effective use of Facebook’s advertising tools to reach a broader audience.
Instagram:
Instagram saw a 443% increase in impressions, reflecting the success of influencer collaborations and visually compelling content. The use of Instagram Stories, posts, and reels by influencers contributed significantly to this increase.
Public Relations:
In March 2024 alone, PR efforts had secured over 46K views, reached an audience of over 3M through publications, and secured traditional media as well as podcast appearances hitting different audiences within the coveted hospitality niche.
Bistecca Steakhouse’s rebranding campaign through influencer marketing and public relations exemplifies the power of a well-executed layered strategy in revitalizing a brand’s image and driving substantial growth in social media metrics. The impressive increases in Facebook and Instagram impressions highlight the effectiveness of integrating influencer partnerships with strategic PR efforts, ultimately leading to a revitalized brand presence and increased customer engagement.
