Pub365
PUB 365’s Social Media Success Through Community Engagement and Brewery Collaborations
PUB 365, a vibrant pub known for its extensive selection of craft beers and lively atmosphere, sought to enhance its social media presence and forge deeper connections within the local and broader brewing community. In just 90 days leading up to August 2024, we leveraged social media strategies focused on community engagement and brewery collaborations.
How did we help?
In just 90 days, PUB 365 achieved impressive social media performance metrics:
Facebook:
The campaign resulted in a 27% increase in page impressions on Facebook. This growth was attributed to heightened engagement through collaborative events, interactive posts, and strategic cross-promotion with partner breweries.
Instagram:
Instagram saw a remarkable 617% increase in accounts reached. This surge was driven by the effective use of collaborative brewery content, exclusive releases, and user-generated content campaigns that resonated with a broader audience.
Other positive results included strengthened community ties and expanded audience reach.
The strategic brewery collaborations and community engagement significantly enhanced PUB 365’s connections with local and regional brewing communities.
The increased visibility and interaction fostered a sense of community and support. The substantial rise in Instagram reach indicates a successful expansion of PUB 365’s social media presence, reaching new audiences and potential customers. The collaborative approach effectively leveraged both PUB 365’s and its partners’ followings.
Our strategic focus on community engagement and brewery collaborations proved highly effective in enhancing its social media presence within a short timeframe. The impressive increases in Facebook impressions and Instagram reach demonstrate the power of leveraging partnerships and interactive content to build a more connected and engaged online community. Highlighting the successful integration of local collaborations and user-driven campaigns in achieving significant social media growth and fostering a stronger brand presence.
